An Intro Look at How You Can Help Your Clients Get the Most Out of Their Skincare Routine
The holy grail of a gorgeous complexion is a well-balanced, well-designed routine. As an esthetician, you know how important it is for every client to have a skincare regimen that meets their unique needs—no matter what it looks like.
From heavily involved, lengthy routines to simple, small everyday steps, there’s no wrong way to establish an effective daily must-do for your clients—but there are definitely ways to ensure you’re helping your clients optimize their daily skincare routines.
That’s what we’re here to dive into.
Obviously, every client is different—with different skin types, different goals, and different regimens, there’s no such thing as a one-size-fits-all routine. That being said, there are some universal truths when it comes to skincare steps that can help everyone—especially if you’re teaching your clients to do them right.
Keep reading for some must-know tips about the most important skincare steps in any and every routine—and of course, for advice and insight on how to ensure you’re teaching your clients to do them right, too.
The Steps You Need to Know: Daytime & Before Bed Routine.
Before we dive into the steps you should take to teach your clients about healthy, balanced skincare routines, we want to make one point very clear—sequence matters.
Because applying your skincare products—and teaching your clients how to, too—in the correct order of operations ensures that your skin is receiving the max amount of benefits for each product you’re using. Translation? If you don’t apply your products in the correct order, you’re likely not going to see the results you want.
Without further hesitation, we present you with the Spa De Soleil guide for the step-by-step routine you should consider teaching your clients.
Your daytime routine is focused on cleansing, protection, and ensuring your face is guarded against the elements. Think about this routine as you (or your clients) suiting up to face the day with the best defenses possible.
1. Clean, Clean, Clean
Every good skincare routine (whether it’s your daily routine or your nighttime routine) starts with a cleanse. Why? Because it’s vital to wash away all the grime, dirt, and pollution from your skin before you begin layering on the good stuff. Without this step, your other products won’t work as optimally as you’d like.
2. Tone Away
Not every single one of your clients will feature a toner in their skincare routine, but it’s likely that most will. Toners, as you know, help to balance the pH of the skin, but they do help to act as an expediting agent for the stuff that comes next in your routine (antioxidants, serums, and more—but we’ll get to that in a minute). A toner should be applied after cleansing and before any extras are added on. Think about toners as a fantastic option for optimizing the next few steps in your routine.
3.Feed Your Skin the Good Stuff
By good stuff, we mean antioxidants, serums, healthy acids, and more. The toner your client just applied did its job—now it’s time to deliver the super-concentrated, nutrient-dense treatments that are targeting specific concerns. Each of your clients will likely have their own specific serums, but it’s most likely that no matter what type of concentration they’re applying, this is the step to do it.
4. Hydrate Those Eyes
The skin beneath your eyes and on your eyelids is delicate—so delicate, in fact, that it likely needs special hydration and attention to keep up with the rest of the skin on your face. The skin around the eye is an area without many oil glands or collagen, which makes it far more susceptible to dehydration and fine lines. That means you’ll need to implement special eye creams and treatments to pack in the hydration punch needed. We suggest considering something with hyaluronic acid in it—lots of moisturizers out there are packed with this powerful, gel-like substance that holds 1,000 times its weight in water within the cells of your skin.
Lock in the hydration with a daily moisturizer. Even those who have oily skin must have a daily moisturizer. Naturally, your clients’ skin type will determine their moisturizer of choice, but it’s vital to add in extra hydration as a part of your routine so that your skin is ready to go out, face the day, and not have to struggle to re-hydrate as it deals with pollutants, sun damage, and more.
6. SPF All Day, Every Day
Never, ever (and one more time for good measure) ever skip out on SPF. This is the single best defense for keeping your skin safe from the sun. It should be an integral part of your routine. Studies heavily support that use sunscreen regularly can help prevent photo-aging of skin, so it’s highly recommended (for both health and aesthetics) that sunscreen is included in your clients’ daily routines
Before Bed Routine:
If the daytime routine is about protection and defense, the nighttime routine is all about treating and healing. That means it’s the best time to add in your masks, your boosters, your hydration serums, and more.
1. Remove Makeup & Cleanse Thoroughly
Just like the daytime routine, it all starts with a quality cleanse. Get rid of the makeup, wash of the day’s grime, and leave your skin just a little damp before you start the next part of your routine.
2. Boosters, Toners, & More
Whether you’re misting your skin, using beauty water, or adding in a dash of hyaluronic acid to your routine (maybe you’ll even use a toner again), this is the time to do it. If you’re planning to use both a toner and a booster, be sure to apply the toner first as it acts as an expediter for the next few steps in your skincare routine.
3. Treatments and Cream and Serums, Oh My
4. Moisturize and Lather
Lather on your deep moisturizers and your night creams before you go to bed. Because these are generally thicker and heavier, it’s best to put them on before you sleep so they can absorb over the course of several hours.
And now, we leave you with the last pro-tip of the entire article—don’t rush! Just as the order you apply your products matters, the amount of time you leave between your routine matters, too. Why? Because your helpful products are only as helpful as you allow them to be—meaning, you need to let them soak and absorb into your skin to reap the full benefits. Though some experts quote that skincare steps should have at least 30-60 seconds between them, others recommend anywhere form 5-30 minutes.
With these steps in place, you can help your clients care for and create the complexion of their dreams. As an esthetician, your clients look to you for the know-how, experience, and professionalism needed to achieve their skincare goals—having a routine in place will do wonders! If you’re looking to recommend reliable, effective products to your clients for their skincare routine, look no further than Spa De Soleil. Our one-stop-skincare shop is overflowing with selections that make sense for any and every type of skin, no matter what the goal is. At the end of the day, helping your clients achieve the skin they’ve been dreaming of is your ultimate goal—let us help you with that endeavor!