Whether it’s time to start your skincare line from scratch or expand it beyond your wildest dreams, you’ve likely come across the same debate many other entrepreneurs have—should you create your own custom formulation in-house for your products or opt for private label products to use for your unique line?
Making this decision can be challenging—especially if you’re not entirely sure what the difference between in-house custom formulation and private label products is in the first place. The good news? We’re here to help.
In this blog, you’ll find some need-to-know details about private label products to help you better understand what they are, what the benefits could be, and aid in your decision to invest in private label products, custom formulations, or a mix of both.
First, let’s start with the foundational knowledge to help you build a better definition of what private-label products are in the first place.
A private label product—in skincare and beyond—is a product that is manufactured by a third-party manufacturer that can then be sold under a retailer’s (that’s you!) brand and name.
As the retailer, you’re able to specify unique things about that product, like packaging, what your labels look like, and some of the specific ingredients that go into those products.
Think about it like this—you, the retailer, will create your branded line of products that you can then sell to your customers through the help of a third party who is (hopefully) an expert in formulation, packaging, research and development, regulation, and compliance.
What are some of the must-know advantages of investing in private-label products from a reputable third party? You’ll have control over your branding and what goes into your product, you’ll have control over production, you’ll typically experience adaptability and flexibility, and, of course, you’ll have control over branding, too.
This is not to say that new companies can’t be successful or good partners, but teaming up with a company that has spent years—decades, even—investing in the private label industry and becoming experts in that field will be able to offer you the expertise and guidance you need to succeed selling your own private label products.
Why does this matter? First, because this means that they know what they’re doing—think about it: if they’re able to offer a variety of private label products, they must be doing something right.
For example, at Spa De Soleil, we offer a wide variety of private label categories and collections, like:
And beyond!
This wide variety of collections and categories (all within the health and wellness industries) allows you not only the reassurance that we’re experts in our field but offers you the surety that you’re able to expand your line in the future, should that be a goal of your brand.
Your private label products should be about one thing and one thing only—your success. If a company is offering you private-label products that you can sell under your own brand, it’s crucial to make sure they care about your success, reputation, and the efficacy of those products. In other words, they need to put you and your success first.
At Spa De Soleil, we have proudly been in the private label industry for over thirty years—that’s more than three decades of expertise, experience, and professionalism in crafting private label products specifically for companies like yours.
See how seamless it can be to work with a team of professionals from Spa De Soleil and experience the ease of creating and expanding your private label line. Contact our team of industry experts today with questions and your vision, and be guided through our unique list of private-label items that are perfect for your skincare line.
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